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Intitulé de l’offre :
Job Title: Assistant Consumer Planner
Level: Level 6
Reports To: Marketing Manager Beer
Consumer planning exists to lead the total business with ideas and insights that sell more.
What motivates our stakeholders is our unique skill at leading the business to make the right strategic and commercially savvy evidence- based decisions, within the ever-changing context of our consumers and customers lives.
Purpose of role:
To play a supporting role in keeping marketing activities consumer focused and making recommendations that drive growth.
To drive the CP agenda across the business, overseeing all research activity
To support the unearthing of deep consumer understanding and insight that drives the development of brand strategy, positioning, activity and implementation.
Supports the development of consumer-based marketing effectiveness evaluation
Provide support in the management of the GCSA CP&R Budgets, Follow through on PO’s for research projects and prompt processing of invoice
b) Market complexity
Key market facts
Guinness Cameroun S.A. is a full beer supply and demand business, which employs about 370 people.
The market is very competitive with three other major players in the beer and CSDs market and other industries like mobile phones companies also exercise pressure on the consumer’s disposable income.
Additional complexity comes from the huge presence of counterfeit and contraband of spirits.
With the competitiveness of the market and an increasing fight for market share each year, it’s imperative to fully understand our consumers and shoppers in order to inform our strategy and drive growth.
The ACP works across various brands, supporting the innovation agenda as well as being a key player in cross- functional teams and disciplines.
Developing and managing relationships with Brand teams, key Innovation stakeholders both internally Executives, project teams, Finance, Supply, Sales and customer marketing, etc) and externally ( 3rd part suppliers of services and Agencies)
Top 3-5 accountabilities:
Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key initiatives
Support the generation and implementation of consumer and shopper insight to facilitate Consumer Marketing initiatives.
Coordinate both Quantitative and Qualitative market studies.
Qualification and experience required:
University Degree in a business related field / Experience related to Marketing research would be an added advantage.
Strong IT, numerical and analytical skills
Bilingual French / English
A proven track record of consistent performance and delivery
Barriers to success:
Inability to manage diverse agencies successfully.
Insensitivity to local culture/environment which has an influence on consumers.
Lack of attention to details
Inability to prioritize
Flexible working options:
Role is based in Cameroon, Douala, and requires frequent field visits.
Type d’employé :
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